WALLET PACKAGING!!

over packaged??

enviro friendly

Packaging can be defined as materials used for the containment, protection, handling, delivery, and presentation of goods. Packaging can be divided into three broad categories:

Primary packaging is the wrapping or containers handled by the consumer.
Secondary packaging is the term used to describe larger cases or boxes that are used to group quantities of primary packaged goods for distribution and for display in shops.
Transit packaging refers to the wooden pallets, board and plastic wrapping and containers that are used to collate the groups into larger loads for transport, which facilitates loading and unloading of goods.
Because of its large volume, packaging waste tends to be very visible. Approximately 70% of primary packaging is used for food and drink which is often discarded in a dirty state and contaminated by residues of the original contents.

The UK produced an estimated 9.3 million tonnes of waste packaging in 2001. Of this 5.1 million tonnes came from households and the remaining 4.2 million tonnes from commercial and industrial sources.

Packaging materials top of page
The most common types of material used for packaging are paper, board, plastic, glass, steel and aluminium.

websites of note;

check out these websites if ur interested...
www.meccacosmetica.com.au
www.stilacosmetics.com
www.kidrobot.com
www.thebutchershop.com.au
www.forums.vogue.com
www.princesstina.com
here's some images of Mecca Cosmetica & some examples of some of the brands they stock...

'stils' cosmetics and make up are stocked in Mecca Cosmetica, australia wide. check out their website to see the extensive and obscure 'cult' brands, most brands are stocked in australia by Mecca Cosmetica exclusively, makes the whole experience feel a little special...go to : www.meccacosmetica.com.au
here are some more of 'stila's pretty graphics...go to; www.stilacosmetics.com

stila, a cosmetic brand considered a leader in the industry for both its products and graphics has succeeded tremendously in its ability to inspire and keep customer loyalty, famous among celebrities and the make up artists who service them 'stila' has continued to thrive in a niche market, continuing to limit stockists and maintain an aloof aura as a commercial brand, anticipation for new products is always high, customer care and loyalty is tight, so the consumer is a very important and highly regarded part of this process.

one of my personal favorite make up brands would have to be Benefit Cosmetics, great quality product and beautifully fun, retro-styled graphics. the graphics have been used to great effect by this company, appealing to a broad market in a niche-friendly environment through the use of a mixture of sentimental kitsch retro references and incorporation of new colour and fashion trends. customers are feircly loyal to this brand, partly because of the many 'cult' products the company continually produce season after season, partly because the quality is so high, as is the userbility, and the graphics play a role in this success, with new product lines being eagerly awaited by fans of the products and garnering lots of attention upon going on display in Myer and David Jones stores. here are a few examples of Benefit packaging and graphics...