designandconsumerstudies: June 2007

my packaging is based by this market range:
www.lovekylie.com
www.playboy.com
www.agentprovocitor.com
www.ellemacphersonintimates.com
www.callenlifestyles.com
http://nz.lingeriebyhustler.com
www.dita.net
www.agentprovocateur.com
www.jeanpaulgaultier.com
.Angent Provocitor.Bendon Elle Mc Pherson intimates.Callen Lifestyles.Oh My Goddess.Holeproof Love Kylie.Hustler.Playboy lingerie. Adultshops and costumeshops anything from cotton to carbon fiber

Sunday, June 24, 2007

package not found

My packaging is for my big sister for her company called Feitico Jewlery & Lingerie made with love in Byron Bay

this is a lingerie company ,some similar sites on i had explored and this one from pacificfair has the sort of target that she does she might sell in even some-time:)

www.callanlifestyle.com.au

for information and history of Oz brands

http://www.superbrands-brands.com/volII/frameset_brands.htm

There are a lot of surprises on this site
For each product you will find an easy to read explanation of the product

Market
acheivements
product
recent development
promotion
brand values
things you didnt know about............

Well worth a look!

Saturday, June 23, 2007

What do Johnsons Baby and coke have in common?

http://www.superbrands-brands.com/volII/brand_Johnson.htm

The link here was to do with marketing and consumer information for Johnsons Baby Products, the sales pitch to a target market.
If you read it you will find a lot of information about a well established company that goes back to 1885. In a part titled THINGS YOU DONT KNOW ABOUT Johns..........I found this...

In the early years of their business the Johnson brothers kept in regular touch with the originators of a new product called Coca-Cola. In 1894, Johnson & Johnson introduced the first “kola” preparations recommended for the relief of headaches, to regulate the pulse and increase stamina and endurance.

When I did my poster I created a better design than I had before, so i changed my whole soap wrapper which will certainly be more appealing to a younger target market...

this was too RED

So I tried another approach, this was the white cameo in the background, I created 2 tulips in foreground, overlaid on the cameo
the black and white cameo is coming out of the tulip
I was pleased that it looked as crisp and the colours went well so I continued to make it my package.

My package in correct colours

I finally uploaded this in correct colours. The trouble may have been that the CMYK was not converting well, as I corrected this to RGB.
This is my packaging that, when I finished it I found it to be too bland.
I converted the cameo to a drop and used it for a logo but wanted to have something younger to appeal to my more vibrant clientel

Cameo Blue

This is another version of my design It was the version I liked but still it was not modern enough, it smacked of the smell of Granny's house.
The logo was a development of its own

my first package finished.

This is the first design I developed fully for my soap package.
I chose the pillow shaped package to market my soap. I thought it looked softer and frienlier than a box.
The original design was soft tones of blue and green and lemon, the blog doesnt show it to be that colour so i am not publishing it. When my first design was too dull i changed it to this, it is not blue but in fact is red, however the blog is showing this glaringly bright blue

Friday, June 22, 2007

Soaps from all over the world

Above is a compilation of Nivea soap boxes from other parts of the world. If you access the link here you will find the differences of products between countries. There seems to be more marketing toward liquids than bars. The link is interesting, and well laid out

http://www.nivea.com

I began my soap package with a box from Nivea as shown cut out above. I liked the wave feel of it that made it look friendly, the dark professional clean colours appealed to me too.
The graphics of the drops made it look creative.
It was from this that I began my design

Forward thinking in packaging.

This is a plastic bag containing cotton balls. The selling points of this package are many, as opposed to an ordinary plastic bag. Redwin BIO cotton balls { cotton is organic} are advertised as an affordable cotton product without expense or quality sacrifice. The fact that they are produced by an Australian company is one selling point. Readily available in all Woolworths and Kmart stores is another. Cotton balls are encased in bio-degradable packaging that when composted dissolves within 120 days. What does healthy refer to? The fact of the dissolving bag or the organic cotton. Whatever it means the word"HEALTHY" incorporated in any advertising for any product draws peoples attention. The products name and the amount is the only typography in large print with all other information in a smaller point. The name actually belies the product in a way, the balls are not BIO the packaging is. Had I designed the package myself I would have emphasised more than the name of the product, and although green is synonymous with bio-degradable, instead of having almost totally green packaging I would have incorporated a small amount of colour to lift the image of the package.

How many ways?

Another example of cotton ball packaging from www.global.bzbnetwork.com

A 6-pack of large cotton balls for travelling at approx. $2.50 retail Aus. a packet. Is that a waste of money and overkill on the plastic, I think so.

How many ways can you sell exactly the same product and manage to have a rather ordinary design on both of them.

Here is a good example of this. Same amount, same product, same company "pure cotton balls"

The yellow package in durable plastic is pretty ordinary, not ugly, but not great either.

Although the images of family etc could be utilised,the brown example is way off the mark as far as appeal is concerned. I would think tan or brown would be the last colour chosen. Packaged in very thin plastic. Tan for tanning lotion maybe, but not cotton balls. Sold in supermarkets

Soap Online

Larkrise Is a soap making business situated down near Wilsons Promontory
The soaps pictured above can be purchased for $5.95 per 100g bar
The gift box, with a somewhat clumsy bow, costs $24.00
I dont like the packaging on this but think the product is appealing.
There are many colours and flavours of soap and they attract a select market who are generally interested in a more exclusive product

The logo , pictured above is very floral and on pink background, as is all the product range
http://www.larkrisesoaps.com.au

I began my design with pink and despite my adjustments to colour it has not come out the colour intended. I found my design lacked impact so I totally changed my colour scheme to "clean colours" as I will disclose in my next blog.

Online is the way of marketing without getting amongst the big boys in the supermarkets.
For this type of product it is probably the way to go

plain & simple

How minilistic can a label get. This product is sold strictly on line. I guess with their description on the website they feel that is all that is necessary. But to the person that did not actually purchase the product, and has recieved product second hand in some way, they would be at a loss, especially if they had allergies of some sort. Tough non-resealable plastic, labelled only with co. name. www.global.bzbnetwork.com

Mor elegant package..or wot the.....is a boxette?

MOR Sorbet Oval Boxed Soap

I found this on an online shopping site.. but I have never seen it before.

It looks nice especially as This triple-milled soap packaged in a deluxe boxette
Blends Vitamin E and Shea Butter for an ultra-moisturising experience.
The soft creamy lather pampers and softens skin with Dolce aromas.
Price: 150g $11.85

Can an established reputation get in the way

Growing up with Dettol for wounds, I wonder if this (product) identity will be able to establish itself in its own right? I can only imagine the old smell and though the pack looks clean it has the logo "that smells"
The target market is obviously not yuppie, and being sold in multiples only suggests family purchases.

Dettol Fresh Hygienic soap Dettol Hygienic Soap 100g X 3 Pack

gently cleans, helps to remove germs, contains moisturiser that helps leave your skin refreshed and soft
Dettol Hygienic soap can be used by the whole family everyday.

I really have trouble getting past the smell of the original product to try this as an everyday product.

Soap Bars

My Package design is soap
I saw a survey done and of 30 contributing to the question of soap bar or liquid soap the outcome was that one third preferred bar, it was not gender specific either.
I prefer the bar because so much of the liquid just runs down the plug before it does any work.
Packaging above shows 2 EULACTOL SOAP FREE CLEANSING BARs 100G For Dry Sensitive Skin..without fragrance, colourant or harsh soap ingredients to irritate

This Package is in the process of change.
When you click on the pictorial package the enlargement still has the old package.

I thought it was strange that they should use a dandelion seed head for sensative soap...being that seeds often set off allergies.

I put bands of colour behind to show how conflicting the red background would be, how sterile the white, how clean the blue.

ORGANIC ?

Organic cotton balls. This is a heavy duty resealable, reusable plastic bag. The graphic content is fresh and the typography is clear and uncluttered. 100% certified organic cotton. That statement must be true, it would be easy to prove otherwise if you were determined, but I consider that organic would be a major feat, cotton being one of the most pest ridden crops. Maybe not in Texas. "Triple" size as well as "organic" is a good selling point, considering you use three of the smaller ones at once in some cases This product is grown in Texas, made in Canada and sold world wide on line including Australia .

medicinal mark 2

Cardboard outer, plastic bag container within. The typography is precise with the most important statement clearly stated and so on down in importance.The word sterile is always a nice touch on this type of packaging, but what does that mean exactly when pertaining to a cotton ball. It would be interesting to know how you sterelise a cotton ball The colours are certainly appropriate for cotton ball packages that are classed as a medical application. Package excellant for transport but most probably discarded once at destination and opened. Question comes to mind, would it have been just as effective at selling point to have a high quality labelled plastic bag and disregard the extra packaging ie box. Perhaps the double packaging was intended to give a more qualitative exclusive appearance. Distributed through chemists.

Serious cotton balls

Imported from China. Classed as a medical item and used in medical clinics. Sold on line, these cotton balls contain 75% alchohol for dressing purposes. I wonder , do you have to be a registered clinic to purchase this item. Imagery is cool, clean and clinical. Product would benefit from alternative label on reverse side in clear English.

nod nod, how odd

Imported from Taiwan, and sold in places such as Crazy Clarks when available. Imagery to me looks more like a marshmallow bag. Thin bag easily pierced. No mention of medicinal qualities. Only attribute would seem I'm assuming super cheap price compared to others.

cotton balls, cotton balls & cotton balls

Educational cotton balls for fun, teaching young children different colours. American product , sold on line. I would imagine sold on a need to use basis. packaged in dozen a bag lots in plain plastic within a labelled cardboard box.

Wednesday, June 20, 2007

coffee by comparison

Here is a choice of four coffees where the label, to me spells the quality of the product. Sold in supermarkets each brand has it's range of quality to basic, yet each retains their packaging "look" for each quality of coffee they sell. All brands most commonly purchased in this outlet,

Harris being the most expensive has refined labeling with Moccona the next price range down not far behind in colour choice for it's labeling. Nescafe underpricing the first two has it's iconic logo but has included bright red as an eye catcher. The fourth choice and usually the cheapest has Italian flag colours which denotes it is Italian coffee, but the colours seem rather garish compared to the other three. All are sold at a special price on different occassions but the general price range is in order as stated.

Summary: Harris least advertised and sometimes dismissed for cheaper

brands, without checking the price. Precise print matching the

label.

Moccona, advertised more than Harris , but like Harris often

dismissed as too expensive without checking the price.

Typography clear print, now an iconic logo.

Nescafe' most commonly advertised, middle range pricing

most commonly sold. Clear print, iconic logo.

Medaglio Do'ro, often chosen because of cheap appearance

giving assumption of the price. Typography is almost circus like.

Tuesday, June 19, 2007

Mens cologne

These are some examples of mens cologne i found on the net they range from 60 to 100 dollars they're the current leaders of the market i like the simpleness of the packages and the textures on the versace one.

sun lotions

These three sun lotions were picked at random. One English, one French and one Australian. Although different countries, they have all decided to use near enough the same colour pallette, ie. natural tones. All their graphics are simple and typography is clear print and very readable, so based on this, this must be a successful formula. The products are marketed from different places. The French with it's emphasis on "UV" protection is the only one stating the protection rate, is sold in chemists, the English with it's "olde worldy shoppe" graphics is sold in gift shops. The Australian with it's simple graphics of "bees" denoting the product contains honey is sold in health food shops. Because of these locations this makes them all in a way niche products, supposedly slightly superior and not lost amongst the myriad of products on the supermarket shelf yet all these places would be frequented at some time by the average supermarket buyer.

supermarket fresh food packaging

Recently I noticed some supermarket meats were in moulded plastic packs vacuum-sealed with see through top (as opposed to the tray packs with plastic wrap over them). The new packs sometimes looked bloated, and when I asked I was told that this type of package has a gas in it to preserve the product.
The same is to be said of some of the new pressure packed lettuce and other salad vegetables. Though this is not about graphic design,it shows our packaging is evolving. You may also note that some of these lettuce and salad packs are making some people sick.
I am amazed at the new and innovative seals and safety seals on packages. There must be a huge market in the engineering side of design.

Monday, June 18, 2007

facial tissues

Such a wide variety. Tissues marketed for every scenario. Same tissues, different packaging. The colours on the tissue box are very unattractive, especially the mucas green sash, advertising tissues for influenza. The typography for "Kleenex" products is iconic so shouldn't be altered. However near enough the same colours on the re usable cups seem to work. The typography works on the powdered facial tissues, but I thought it a strange name for facial tissues. More for a condom packet maybe.The colour scheme although different from usual practice doesn't work for me, not for facial tissues, unless they are suggesting that it is a unisex product. All in all, in trying to be different, I think they may have strayed just a tad too far.

special occasion gourmet food

byron bay cookies do different packaging for special occasions. this is what they do for xmas. also an example of single packaging

Sunday, June 17, 2007

tea slogans

check this.......

Lipton tea brand
Slogans: Tea can do that.
Lipton. We can do that.
100% Natural and 100% Real Tea.
Lipton's gets into more hot water than anything.

Tylos brand
Advertising slogan: Tylos Tea ... It's a part of your life.

Tetley tea
Slogans: That's better. That's Tetley.
Tetley loves you.
A cup of Tetley and you're ready for anything! (Irish campaign)
Only Tetley will do.
Tetley Make Tea Bags Make Tea.

Lipton Iced Tea
Taglines: Real Tea Leaves & Antioxidants.
Note: Lipton's Ready-to-Drink Iced Tea brewed from real tea leaves.
Be alive! (European campaign, also for leaf tea)

Typhoo Tea
Slogans: Typhoo Tea. Two-thumbs fresh.
Join the tea-set.
Get back your "oo" with Typhoo.
You only get an "ooh!" with Typhoo.
Typhoo puts the 'T' in Britain.

Twinings tea
Advertising slogan: Twinings of London. A tea for every taste.

Good Earth Teas
Slogan: From the Fields of Five Continents. Individually Wrapped for Freshness.

Five Roses brand
Ad slogan: Nobody makes better tea than you and FIVE ROSES.

Freshpak Rooibos Tea
Motto: Freshpak. When you know what's good for you.

Yorkshire Tea brand
Slogans: All the best from Yorkshire.
Like tea used to be.

Sir Winston brand
Advertising slogan: Sir Winston. The Great Tea from Great Britain.

Ahmad Tea of London
Marketing slogan: Ahmad Tea of London. The World's Most Exclusive Tea.

Barry's Tea brand, Ireland
Taglines: Barry's. Every day should have its golden moments.
Enjoy a moment of light refreshment (Green blend)

Dilmah Ceylon tea brand, Sri Lanka
Advertising slogan: Dilmah. The finest tea on earth.

Lyons Tea brand, Ireland
Advertising slogan: Because there's Life there's Lyons.

Nestea Cool, bottled iced tea
Motto: Cool to the core.

PG Tips brand
Slogans: Put the kettle on.
We all need a PG moment.

Celestial Seasonings, trademark of specialty teas in the United States
Slogans: Celestial Seasonings. Tea doesn't have to be boring.
All natural. No Caffeine.

Victorian Tea trademark
Advertising slogan: Happy to come home

Target Markets

Along with the cotton balls the following contributions to this blog intends to target people that tend to buy their personal hygiene products from a supermarkets rather than a chemist. I feel that the reason people do this is for economy. This does not mean that the packaging of said products has to have a cheap appearance.

Cotton buds.

My suggestion as far as typography is concerned in this particular example , maybe the product written in script and the rest in print. I have tweeked the colours from bland pink and green which in my opinion gives a mass production imported from China look, which it is, to a richer feel. Same product and circumstance, different look.

Wednesday, June 13, 2007

the humble cotton ball

My intention is to repackage the humble cotton ball from the usual plastic bag to a more useful stand up package that can be displayed on the bathroom shelf rather than fumbling around in a drawer for this product.

Wednesday, June 27, 2007

Tuesday, June 26, 2007