Forward thinking in packaging.

This is a plastic bag containing cotton balls. The selling points of this package are many, as opposed to an ordinary plastic bag. Redwin BIO cotton balls { cotton is organic} are advertised as an affordable cotton product without expense or quality sacrifice. The fact that they are produced by an Australian company is one selling point. Readily available in all Woolworths and Kmart stores is another. Cotton balls are encased in bio-degradable packaging that when composted dissolves within 120 days. What does healthy refer to? The fact of the dissolving bag or the organic cotton. Whatever it means the word"HEALTHY" incorporated in any advertising for any product draws peoples attention. The products name and the amount is the only typography in large print with all other information in a smaller point. The name actually belies the product in a way, the balls are not BIO the packaging is. Had I designed the package myself I would have emphasised more than the name of the product, and although green is synonymous with bio-degradable, instead of having almost totally green packaging I would have incorporated a small amount of colour to lift the image of the package.

How many ways?

Another example of cotton ball packaging from www.global.bzbnetwork.com

A 6-pack of large cotton balls for travelling at approx. $2.50 retail Aus. a packet. Is that a waste of money and overkill on the plastic, I think so.

How many ways can you sell exactly the same product and manage to have a rather ordinary design on both of them.

Here is a good example of this. Same amount, same product, same company "pure cotton balls"

The yellow package in durable plastic is pretty ordinary, not ugly, but not great either.

Although the images of family etc could be utilised,the brown example is way off the mark as far as appeal is concerned. I would think tan or brown would be the last colour chosen. Packaged in very thin plastic. Tan for tanning lotion maybe, but not cotton balls. Sold in supermarkets

Soap Online

Larkrise Is a soap making business situated down near Wilsons Promontory
The soaps pictured above can be purchased for $5.95 per 100g bar
The gift box, with a somewhat clumsy bow, costs $24.00
I dont like the packaging on this but think the product is appealing.
There are many colours and flavours of soap and they attract a select market who are generally interested in a more exclusive productThe logo , pictured above is very floral and on pink background, as is all the product range
http://www.larkrisesoaps.com.au

I began my design with pink and despite my adjustments to colour it has not come out the colour intended. I found my design lacked impact so I totally changed my colour scheme to "clean colours" as I will disclose in my next blog.

Online is the way of marketing without getting amongst the big boys in the supermarkets.
For this type of product it is probably the way to go

plain & simple

How minilistic can a label get. This product is sold strictly on line. I guess with their description on the website they feel that is all that is necessary. But to the person that did not actually purchase the product, and has recieved product second hand in some way, they would be at a loss, especially if they had allergies of some sort. Tough non-resealable plastic, labelled only with co. name. www.global.bzbnetwork.com

Mor elegant package..or wot the.....is a boxette?

MOR Sorbet Oval Boxed Soap

I found this on an online shopping site.. but I have never seen it before.

It looks nice especially as This triple-milled soap packaged in a deluxe boxette
Blends Vitamin E and Shea Butter for an ultra-moisturising experience.
The soft creamy lather pampers and softens skin with Dolce aromas.
Price: 150g $11.85

Can an established reputation get in the way

Growing up with Dettol for wounds, I wonder if this (product) identity will be able to establish itself in its own right? I can only imagine the old smell and though the pack looks clean it has the logo "that smells"
The target market is obviously not yuppie, and being sold in multiples only suggests family purchases.

Dettol Fresh Hygienic soap
gently cleans, helps to remove germs, contains moisturiser that helps leave your skin refreshed and soft
Dettol Hygienic soap can be used by the whole family everyday.

I really have trouble getting past the smell of the original product to try this as an everyday product.

Soap Bars

My Package design is soap
I saw a survey done and of 30 contributing to the question of soap bar or liquid soap the outcome was that one third preferred bar, it was not gender specific either.
I prefer the bar because so much of the liquid just runs down the plug before it does any work.
Packaging above shows 2 EULACTOL SOAP FREE CLEANSING BARs 100G For Dry Sensitive Skin..without fragrance, colourant or harsh soap ingredients to irritate

This Package is in the process of change.
When you click on the pictorial package the enlargement still has the old package.

I thought it was strange that they should use a dandelion seed head for sensative soap...being that seeds often set off allergies.

I put bands of colour behind to show how conflicting the red background would be, how sterile the white, how clean the blue.