Forward thinking in packaging.

This is a plastic bag containing cotton balls. The selling points of this package are many, as opposed to an ordinary plastic bag. Redwin BIO cotton balls { cotton is organic} are advertised as an affordable cotton product without expense or quality sacrifice. The fact that they are produced by an Australian company is one selling point. Readily available in all Woolworths and Kmart stores is another. Cotton balls are encased in bio-degradable packaging that when composted dissolves within 120 days. What does healthy refer to? The fact of the dissolving bag or the organic cotton. Whatever it means the word"HEALTHY" incorporated in any advertising for any product draws peoples attention. The products name and the amount is the only typography in large print with all other information in a smaller point. The name actually belies the product in a way, the balls are not BIO the packaging is. Had I designed the package myself I would have emphasised more than the name of the product, and although green is synonymous with bio-degradable, instead of having almost totally green packaging I would have incorporated a small amount of colour to lift the image of the package.