Friday, June 22, 2007

Can an established reputation get in the way

Dettol Hygienic Soap 100g X 3 Pack
Growing up with Dettol for wounds, I wonder if this (product) identity will be able to establish itself in its own right? I can only imagine the old smell and though the pack looks clean it has the logo "that smells"
The target market is obviously not yuppie, and being sold in multiples only suggests family purchases.

Dettol Fresh Hygienic soap Dettol Hygienic Soap 100g X 3 Pack
gently cleans, helps to remove germs, contains moisturiser that helps leave your skin refreshed and soft
Dettol Hygienic soap can be used by the whole family everyday.

I really have trouble getting past the smell of the original product to try this as an everyday product.

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