one of my personal favorite make up brands would have to be Benefit Cosmetics, great quality product and beautifully fun, retro-styled graphics. the graphics have been used to great effect by this company, appealing to a broad market in a niche-friendly environment through the use of a mixture of sentimental kitsch retro references and incorporation of new colour and fashion trends. customers are feircly loyal to this brand, partly because of the many 'cult' products the company continually produce season after season, partly because the quality is so high, as is the userbility, and the graphics play a role in this success, with new product lines being eagerly awaited by fans of the products and garnering lots of attention upon going on display in Myer and David Jones stores. here are a few examples of Benefit packaging and graphics...