stila, a cosmetic brand considered a leader in the industry for both its products and graphics has succeeded tremendously in its ability to inspire and keep customer loyalty, famous among celebrities and the make up artists who service them 'stila' has continued to thrive in a niche market, continuing to limit stockists and maintain an aloof aura as a commercial brand, anticipation for new products is always high, customer care and loyalty is tight, so the consumer is a very important and highly regarded part of this process.