primary market: local fine food lover/tourist to the byron area
secondary market: exports for food & bevarage tourism, such as hampers based on specific location produce, both interstate and international.
audience: majority woman, tourists to this area, mid to high income bracket, health conscious people, people intersted in culture , food and travel, sweets lovers. Age range: between 30-65 i'd say........as yo yo's are a traditional recipe the oldies will probably like them too!
advertising: gourmet traveller, vogue living, local echo, local television, trade shows, websites based on gourmet food and travel etc.
competitors: byron bay cookie comapnay, byron tea company, brookfarm, blue kitchen, byron bay chilli sauce, the macadamia farm. etc!
link: here are some links to byron gourmet food industry:
http://www.cookie.com.au/
http://www.flavoursofbyronbay.com.au/
http://www.totaltravel.com.au/travel/nsw/directory/foodliquor
http://www.byronbaygifthampers.com.au/
http://www.igourmet.com/
here are some more examples of local byron gourmet food packaging:
3 comments:
This company is in Melbourne but I've seen their stuff in Byron. I love their packaging, really cool eco packaging. Great graphics.
zentveld coffee do mail orders and advertise themselves with appropriate merchandising eg
coffee cups and umbrellas. maybe a cookie tin to keep them fresh. if it was in our home the residency in the tin would be measured in nano seconds.
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