These three sun lotions were picked at random. One English, one French and one Australian. Although different countries, they have all decided to use near enough the same colour pallette, ie. natural tones. All their graphics are simple and typography is clear print and very readable, so based on this, this must be a successful formula. The products are marketed from different places. The French with it's emphasis on "UV" protection is the only one stating the protection rate, is sold in chemists, the English with it's "olde worldy shoppe" graphics is sold in gift shops. The Australian with it's simple graphics of "bees" denoting the product contains honey is sold in health food shops. Because of these locations this makes them all in a way niche products, supposedly slightly superior and not lost amongst the myriad of products on the supermarket shelf yet all these places would be frequented at some time by the average supermarket buyer.
2 comments:
sandi i think you have misunderstood this blog original post follows In your first post state your intent regarding the packaging to be designed for simone's class. Select the product to be packaged. Next, identify your target market then research 10 existing products for the same target market. Over several posts examine the ten existing products by establishing criteria for assessment. Analyse the colour, layout, typography, imagery, copy, how and where marketed etc. What qualities make it sucessful? What qualities could be improved or avoided? Always include at least one image per post. Feel free to comment on other students posts.
Yes, I did misunderstand, I understood it to be 10 different products for the same target market, but now I understand it to be 10 blogs regarding cotton balls and their packaging Is this correct.
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