Saturday, June 23, 2007

What do Johnsons Baby and coke have in common?

http://www.superbrands-brands.com/volII/brand_Johnson.htm

The link here was to do with marketing and consumer information for Johnsons Baby Products, the sales pitch to a target market.
If you read it you will find a lot of information about a well established company that goes back to 1885. In a part titled THINGS YOU DONT KNOW ABOUT Johns..........I found this...


In the early years of their business the Johnson brothers kept in regular touch with the originators of a new product called Coca-Cola. In 1894, Johnson & Johnson introduced the first “kola” preparations recommended for the relief of headaches, to regulate the pulse and increase stamina and endurance.

When I did my poster I created a better design than I had before, so i changed my whole soap wrapper which will certainly be more appealing to a younger target market...




1 comment:

sandih said...

I found this piece of information interesting, it's the period before the companies were superstars in global marketing.