coffee by comparison

Here is a choice of four coffees where the label, to me spells the quality of the product. Sold in supermarkets each brand has it's range of quality to basic, yet each retains their packaging "look" for each quality of coffee they sell. All brands most commonly purchased in this outlet,

Harris being the most expensive has refined labeling with Moccona the next price range down not far behind in colour choice for it's labeling. Nescafe underpricing the first two has it's iconic logo but has included bright red as an eye catcher. The fourth choice and usually the cheapest has Italian flag colours which denotes it is Italian coffee, but the colours seem rather garish compared to the other three. All are sold at a special price on different occassions but the general price range is in order as stated.

Summary: Harris least advertised and sometimes dismissed for cheaper

brands, without checking the price. Precise print matching the

label.

Moccona, advertised more than Harris , but like Harris often

dismissed as too expensive without checking the price.

Typography clear print, now an iconic logo.

Nescafe' most commonly advertised, middle range pricing

most commonly sold. Clear print, iconic logo.

Medaglio Do'ro, often chosen because of cheap appearance

giving assumption of the price. Typography is almost circus like.